Trip Adler “It was always a success from a traffic standpoint, but it didn’t have a business model attached to it,” says Scribd’s CEO and cofounder, Trip Adler. This portion of the business accounts for the overwhelming amount of traffic, about 100 million visitors per month. To this day, if you see a corporate slide deck or a legal document like the Devin Nunes Trump investigation memo embedded in a viewer window in an article, it’s probably hosted on Scribd. Launched in 2007, Scribd began as a PDF-hosting service. After introducing unlimited reading and then moving away from it, the company is bringing it back, with some limitations designed to make it economically viable. In the past year, it’s grown subscribers by over 40% to 700,000 (still well behind Kindle Unlimited’s estimated 2.5 million-plus) and has started making a steady monthly profit. But a small competitor named Scribd started even earlier and offers larger quantities of popular content-for a buck less. Amazon stepped into e-book rentals in 2014 with its $10-per-month Kindle Unlimited service-providing just a portion of what Kindle offers for sale, and generally not the biggest titles.
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